Design audit is required when the barriers of an existing IT product affect the user experience, spoil the total impression and lead to a decrease in the overall performance of the product. Audits of iOS and Android apps or usability analysis of web services include:
  • Interface research of identify usability issues, aesthetically incorrect look and feel, retardation and scripting errors, incorrect use of mobile platforms' headlines.
  • Analysis of application usability and ease of use.
  • Competitive analysis and strategy development for your IT product.
  • Development and testing of prototypes with updated UI/ UX design to improve efficiency.
  • Defining and measuring key performance metrics.
User Experience
User Interface
Customer Experience

Design audit example

Product usability audit
  • Problem

    The application does not make much profit.

  • Solution

    We have gathered the statistics on user activity, and we took a closer look at the key funnel. It turned out that the customer application had many weaknesses.

    We started small. We reworked the UX of the main screen where users had problems finding a registration. And registered users were the backbone of the paying audience.

  • Result

    Conversion of new users into the registered ones was increased by 1.5 times.

  • Next steps.

    We continue to upgrade the application and monitor the status of distribution channels (ROI). Based on the observations and conclusions we are preparing a global upgrade of the application.

What will you get?

1. Pre-project preparation

  • Upcoming work plan in a form of a Gantt chart
  • Creating success metrics

2. Research, audit

  • Detailed analysis of the current product and identification of barriers to users
  • Plan for point or cardinal changes to eliminate the identified barriers
  • Measuring the results of implemented changes
  • Forming a product development strategy

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