portfolio
Design and Development of Information Web Resource Kedoo.Media
KEDOO Entertainment is a company that distributes, analyzes and monetizes videos on YouTube, Amazon, ROKU, Facebook, Netflix, Hulu and other digital platforms.
KEDOO Entertainment consists of several sub-brands such as: KEDOO, KEDOO Media, KEDOO Shows, KEDOO Kids and KEDOO News & Sports.
KEDOO offers full-service boutique solutions and expertise to expand brand awareness through digital video and promote bloggers, reaching over 5 million subscribers.
March, 2019
Task
KEDOO company needed to design landings pages for new channels of original shows (sub-brands) that KEDOO intends to promote further. As part of the task, it was necessary to develop an individual style for each sub-brand and design guidelines for the effective use of corporate identity.
Solution
To develop a modern landing page that would fit seamlessly into the overall style of the main KEDOO brand, while having its own individual style. Premium styles, properly placed content and elaborated accents allowed us to meet the challenge.
Functionality
The design of the KEDOO Media website is developed in premium styles that clearly reflect the concept of sub-brand - promotion with the help of opinion leaders - top influencers with millions of reach.
The block structure of the site gives the user the opportunity to quickly familiarize himself with the proposed promotion functionality, and the horizontal scroll gives an overview of each category without having to scroll through all the details. This pattern is available and fully adapted for all resolutions, like other page data.
Result
Having created an individual style and design guidelines for each sub-brand, we have developed an organic website for the content distribution platform.
The client's task was solved, and the KEDOO Media site stood out favorably among competitors but retained the connection with the single brand KEDOO system.
