portfolio
Global Retailer Loyalty Program and Affiliate Marketers
An innovative and technically advanced platform (loyalty program), that аutomatically builds high-quality and long lasting relationships between partners (B2B) and customers (B2C).
The main tool for partners is the web-based admin panel, for clients is a mobile app.
September, 2019
Task
The main goal of creating the platform is to automate the processes associated with increasing customer loyalty to those companies that are members of the program, as well as improving the quality of services provided at retail outlets.
Solution
Increasing the share of automated processes in the area of the coalition loyalty platform functioning, increasing control and transparency of processes, assessing the quality of processes, monitoring SLA fulfillment, collecting and analytical processing of data on the operation of the System.
Functionality
Products developed:
1) Admin panel for managing the affiliate network.
2) Personal partner account for managing the company, product catalog, audience segmentation, marketing campaigns and the loyalty system itself.
3) A client application for end customers, with the help of which purchases are paid, and where bonus points are accumulated and individual advertising offers are formed.
Result
We developed a large-scale customer loyalty system for ”enterprise” companies. Within the system it is possible to organize management of affiliate companies, product catalogues, customer segmentation, launch and set up of marketing campaigns, promotional policy for static and dynamic users’ segments, as well as personal offers for customers.
