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Volkswagen. Loyalty program
Genie Vinny is an application with useful recommendations and selection of car parts for repair. Proposals are formed taking into account the configuration and mileage, and, if possible, the technical condition and history of repairs.
May, 2019
Task
To inform users about promotions and special offers. Subsequently - car maintenance on favorable terms with a guarantee of the repair carried out by certified workers.
Solution
We have created a unique in the region loyalty program for the clients of MariAvtoCenter (the official dealer of Volkswagen cars in Yoshkar-Ola). Especially for the project we drew an assistant in the form of Genie, which grants wishes - hence the name of the application.
Ginnie chat
In order to send out personalized offers, Genie needs to know the VIN number of the client's car. We decided to implement this process in a chat format, in which Genie invites the client to fill in the necessary information about himself and his car.
Personal offer
We have made the process of forming an individual offer quite fascinating. It is necessary to rub the spark plug so that the Genie appears with a special offer. It is worth to note that the genie accompanies the client at every stage and helps to choose the most necessary recommendations.
Offer information
Statistics are collected for each suggestion, so it's easy to track how valuable the recommendation was to users. The statistics are presented in the form of handy cards. Each card reflects the status of the offer and the number of users.
Clients feedback
MariAutoCenter always thinks about providing the customer with a quality service for adequate money. By turning to Omega Inc., we wanted to make our services more affordable. Together we implemented smart technology into our system, allowing us to develop personalized offers for the customer. We took a step towards the customer, and now we hope for reciprocity.
Alexey Uferev
CEO "MariAvtoCenter"